Who Needs Groupon?

  There have been better days and worse for Groupon. The better days were back when the company’s business model promised to change the consumer coupon industry: unite consumers to get a big discount from participating merchants. The discount kicked in as soon a certain threshold of consumer participation was reached. Who needed this service? Merchants of new products, who needed to reach a mass consumer market. Groupon’s offerings created Word-of-Mouth and buzz for new products and service...